SUCCESS STORY
IDENTIFIED AND SECURED
NEW HQ LOCATION
IN LESS THAN 6 MONTHS
resulting in increased talent pool, elevated employee workplace and millions upon millions of dollars saved
CHALLENGE
Due to significant space constraints and high operational costs for MBUSA in Montvale, New Jersey, MBUSA was prompted to seek a more cost-effective and scalable location for their headquarters.
MBUSA had a tight 6 month time frame. Within this time frame they needed a nation wide search to identify and secure an alternative North American Headquarters Location. Among their requirements was that the new HQ operation that align with MBUSA's culture of innovation and collaboration as well as attract the best talent immediately and over the next 50 years.
All of this, while maintaining strict confidentiality with city, state and national entities.
ACTION
MBUSA secured representation
with Gregg Metcalf and team to, in less than 6 months, identify and secure a new headquarter location for a BTS development. This included project management for the 225,000 sf build-out as well as secure an 80,000sf short-term lease in the interim.
Site Selection Analysis:
Gregg and team conducted a comprehensive site selection analysis nationwide for MBUSA. This involved evaluating multiple potential locations across various critical criteria, this included cost of living, business climate, talent availability, infrastructure, quality of life, and proximity to air travel to Germany, as well as key North American operations.
Incentive Evaluation and Cost-Benefit Analysis:
Gregg and team guided and assessed potential financial incentives offered by state and local governments, such as tax breaks, grants, and other business incentives. They also performed detailed cost-benefit analyses to compare the financial implications of various locations. These studies considered both short-term and long-term costs and benefits, such as human capital, real estate expenses, operational costs, employee relocation expenses, and potential savings.
OUTCOME
Atlanta was Selected for the New North American HQ Location,
guided by Gregg and team in obtaining optimal incentives, an ideal temporary site, and their perfect long-term solution.
Secured 85,000 s.f. temporary lease at Sterling Point in the Central Perimeter, 2015 to 2017
Secured an off-market site to develop MBUSA permanent HQ:
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10-acre, 225,000 s.f. facility
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18% more energy efficient than a code-compliant building.
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35% more water efficient than a code-compliant building.
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Entitlement rights allowing expansion for up to 500,000 sf
TESTIMONIAL
In navigating the best location to relocate our Headquarters for MBUSA, I began working with Gregg Metcalf through his partner assisting us in Texas. We had a tight 6 month deadline and limited knowledge of our options. Upon selecting and securing Atlanta as our new Headquarters, Gregg gave us not only exceptional tenant representation services, he connected us to the key figures in the City providing the pathway to establish a true presence in Atlanta. This drastically reduced our costs and increased our access to talent. Additionally, through the connections and introductions made by Gregg and his team, the floodgates opened to make a greater impact on our company's growth and profitability.
- Renato Razon
Cheif Human Resources Officer
2008 - 2018, Mercedez Benz USA