SUCCESS STORY
MILLIONS SAVED DESPITE DIFFICULT SITUATION
internal struggles for current profitability conflicting with short-term and longterm growth result in an opportunity exceeding goals on all fronts
CHALLENGE
In a less than ideal location, the lease was still 4 years from expiration with a hefty penalty to break the lease early.
ACTION
Gregg identified and negotiated an opportunity to move Reznick Group out of a less than ideal lease in the Central
Perimeter 4 years early and into a premier location in Buckhead.
This move was not only to a better location, it also reduced the lease expense and increased the bottom line for the company.
OUTCOME
Reznick leased 65,000 square feet at Two Alliance Center, an A class office space and a LEED Gold Buckhead location that met its image, recruitment, and “green” parameters and also provided for a more efficient design and better transit access.
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The Reznick Group was able to move three years before the expiration of its Central Perimeter lease. The new Buckhead lease included flexibility options for expansion, termination, and contraction.
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The Reznick Group (subsequently CohenReznick) leased a Class A office space and saved $4,000,000 on their first transaction with Gregg
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The Reznick Group (subsequently CohnReznick) secured Gregg nationwide.
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The Cohen Reznick (subsequently CohnReznick) has saved millions of dollars annually on transactions across the nation (and globe).
TESTIMONIAL
"When we met Gregg Metcalf, we were in a less than ideal location. Our broker at the time, had indicated it would be another two or three years to make a move without the significant expenses of both breaking our lease and signing a new one. Gregg heard our story and identified an opportunity to move that would not only reduce expense, it would increase our bottom line. Working with Gregg, we expanded our entire portfolio to him nationwide and incurred multiple millions of dollars in savings that would not have happened without him. In just Atlanta alone, we saved over four million dollars during a tough economic time that helped my Atlanta partners navigate through a rough period. Gregg was innovative and creative in his ideas for brand new space, and all of our employees thrived on the move. Very thankful from not just me, my entire firm."
Wes Hudson
Principal
1995 - 2012, The Reznick Group
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